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Kids aged 8-18 spend on average 33 minutes talking on a cell phone but spend 49 minutes consuming media on a cell phone each day, broken down as 17 minutes of music, 17 minutes of games and 15 minutes of TV or video
Generation M2: Media in the Lives of 8-18 Year Olds
The average time spent per day by 8-18 year olds for different media formats in hours: 4:29 TV content, 2:31 Music/audio, 1:29 computers, 1:13 video games, 0:38 print 0:25 movies. 29% of this is "media multitasking," making the total media use 7:38.
Generation M2: Media in the Lives of 8-18 Year Olds
20% of media consumption by 8-18 year olds occurs on mobile devices such as cell phones, iPods or handheld video game players
Generation M2: Media in the Lives of 8-18 Year Olds
71% of all 8-18 year olds have their own TV in their room. 50% have a video game player, 49% have cable TV while a third have a computer with internet access in their room
Generation M2: Media in the Lives of 8-18 Year Olds
Just under half of all video game playing by 8-18 year olds takes place on a console hooked up to a TV. The other half is played on portable devices: 29% on a handheld player and 23% on a cell phone
Generation M2: Media in the Lives of 8-18 Year Olds
About 66% of kids 8-18 years old now own a cell phone, while 76% own an mp3 player
Generation M2: Media in the Lives of 8-18 Year Olds
84% of kids age 8-18 years old have internet access at home, with 59% of them having high-speed internet access. 33% have internet access in their own bedrooms
Generation M2: Media in the Lives of 8-18 Year Olds
Social networking takes up 25% of recreational computer time for kids aged 8-18 years old
Generation M2: Media in the Lives of 8-18 Year Olds
56 minutes of "old" content consumed by 8-18-year-olds, such as TV or music, is delivered through "new" pathways like Hulu or iTunes
Generation M2: Media in the Lives of 8-18 Year Olds
Of the 2.5 hours of music consumed by 8-18 year olds today, 58 minutes occurs via a cell phone or iPod while another 38 minutes is streamed through the computer via services like iTunes or internet radio
Generation M2: Media in the Lives of 8-18 Year Olds
Although the amount of TV consumption in front of a normal TV set has declined in 8-18 year olds, the overall daily TV consumption has increased by 38 minutes due to new ways of consuming the content
Generation M2: Media in the Lives of 8-18 Year Olds