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62% of business-to-business marketers use outsourced content, up from 55% in 2011
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
60% of business-to-business marketing companies plan to increase their content marketing budgets over the next 12 months
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
70% of business-to-business marketing companies use Facebook to distribute content
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
74% of business-to-business marketing companies use Twitter to distribute content
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
65% of business-to-business marketing companies used blogs for marketing in 2011, up from 51% in 2010
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
74% of business-to-business marketing companies use social media for marketing
2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]