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55% of affluent online males use Facebook at least once per day, compared to 39% for Google+
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale
41% of affluent online males use Amazon, compared to 37% for Yahoo!, 29% for Google, and 20% for eBay
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale
70% of affluent online males research and buy products online, while 14% research online and make purchases in stores
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale
98% of affluent online males make purchases online
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale
91% of affluent online males use a PC every day, compared to 77% for smartphones, and 50% for tablets
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale
40% of online affluent males shop online at least twice per week and spend more than $30,000 per year
Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale