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    1-6 of 6 results

    64% of brand marketers plan to increase their spending on online video advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    Consumers exposed to online pre-roll video ads for a brand are 29.3% more likely to view the brand unfavorably than those no exposed New native advertising study from Nielsen and Sharethrough shows why choice beats interruption | Sharethrough  
    Added: 03/26/2013 from Sharethrough Published: 03/22/2013
    Pre-roll online video ads can generate ~2.1% brand lift among users exposed to the ads Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos  
    Added: 03/25/2013 from Nielsen Published: 03/21/2013
    Native online video ads can generate ~82% brand lift among users exposed to the ads Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos  
    Added: 03/25/2013 from Nielsen Published: 03/21/2013
    35% of brands with YouTube channels deploy at least one ad campaign on the site per month Using Digital Market Intelligence to Drive Multi–Channel Success  
    Added: 06/27/2012 from Yesmail Published: 06/24/2012
    Enjoyment of video ads increases purchase intent by 97%, and brand association by 139% Social Ad Effectiveness  
    Added: 02/20/2012 from Unruly Published: 01/31/2012