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    • Facts Tagged With Video

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    "The rapid online video growth we’re witnessing in India represents a significant opportunity for both marketers and media companies in India" - comScore India senior director Kedar Gavane Online Video Consumption in India Has Doubled in the Past 2 Years - comScore, Inc  
    Added: 05/14/2013 from comScore Published: 05/07/2013
    64% of brand marketers plan to increase their spending on online video advertising in 2013 Online Evolution: 2013 Marks the Year of Brand Advertising  
    Added: 05/05/2013 from Nielsen Published: 04/18/2013
    68% of search engine optimization marketers believe optimizing for video will be more important in 2013 than in 2012 BrightEdge - Jan 2013 Survey Results  
    Added: 04/25/2013 from BrightEdge Published: 04/25/2013
    "Using video on demand to support a TV campaign and adopting a strategy of heavy VOD presence once the TV campaign has ended, means clients can maintain the reach and awareness levels generated by their TV campaign and get an extended audio-visual presence cost effectively" - Mauricio Leon, commercial director of Performics VOD and TV are 'friends with benefits' | IAB UK  
    Added: 04/20/2013 from IAB Published: 04/15/2013
    Search, display, mobile, email, and social media advertising will account for 26% of all advertising spending by 2016 Trends For The B2C CM o To Watch i n 2013  
    Added: 03/05/2013 from Forrester Research Published: 01/09/2013
    65% of online business-to-consumer marketers use YouTube, compared to 61% for business-to-business How to win the social media marketing horse race  
    Added: 02/17/2013 from Brafton Published: 02/11/2013
    41% of digital advertising spending is on display ads, compared to 19% for search, and 14% for video Technorati Media 2013 Digital Influence Report  
    Added: 02/05/2013 from Technorati Published: 02/05/2013
    26% of US luxury marketers believe TV ads are more effective than online video in driving traffic to brick and mortar stores, while 30% say the two are equally effective, and 44% favor video ads Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    92% of US luxury marketers plan to shift some spending from TV to online video in 2013 Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    The Twitter users likeliest to retweet brands' content are also 90% more likely to view photos on Twitter, 107% more likely to tweet photos, and 89% more likely to tweet videos Twitter Advertising: Amplifiers study: The Twitter users who are most likely to retweet and how to engage them  
    Added: 01/10/2013 from Compete Published: 01/10/2013
    Online video advertising has increased 27% in 2012 over 2011 The 2012 Q4 State of the Online Video Industry Report - The Video Wire  
    Added: 11/14/2012 from Adap.TV Published: 11/12/2012
    79% of the Fortune Global 100 have a branded YouTube channel, up from 39% in 2011 Global Social Media Check-up 2012  
    Added: 07/20/2012 from Burson-Marsteller Published: 07/17/2012
    10% of Europeans have watched a video from a retailer in the past three months in general The Data Digest: The Power Of Video | Forrester Blogs  
    Added: 05/29/2012 from Forrester Research Published: 05/25/2012
    87% of online marketers use video content Report: The State of Content Marketing, 2012 « The Outbrain Blog  
    Added: 04/05/2012 from Outbrain Published: 04/05/2012
    76% of marketers plan to increase their use of YouTube and video marketing, making it the top area marketers will invest in for 2012 2012 Social Media Marketing Industry Report | Social Media Examiner  
    Added: 04/04/2012 from Social Media Examiner Published: 04/03/2012
    49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32% B2B Social Media Marketing: Are We There Yet?  
    Added: 04/02/2012 from Aberdeen Research Published: 03/01/2012
    Video will account for 5.8%, or $151.5MM, of the $2.61B in total U.S. mobile ad spending in 2012 Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer  
    Added: 03/12/2012 from eMarketer Published: 03/12/2012
    94% of U.S. marketers plan to purchase standard mobile banner ads in 2012, while 53% also plan to buy mobile rich media ads and 49% mobile video ads Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer  
    Added: 03/12/2012 from eMarketer Published: 03/12/2012
    49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets Mobile and Video Grab a Greater Share of Digital Ad Budgets - eMarketer  
    Added: 03/12/2012 from eMarketer Published: 03/12/2012