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Search, display, mobile, email, and social media advertising will account for 26% of all advertising spending by 2016
Trends For The B2C CM o To Watch i n 2013
65% of online business-to-consumer marketers use YouTube, compared to 61% for business-to-business
How to win the social media marketing horse race
The Twitter users likeliest to retweet brands' content are also 90% more likely to view photos on Twitter, 107% more likely to tweet photos, and 89% more likely to tweet videos
Twitter Advertising: Amplifiers study: The Twitter users who are most likely to retweet and how to engage them