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Facts Tagged With Video
1-20 of 85 results
72% of in-stream online video ads are watched to their completions
display-business-trends-publisher-edition.pdf
79% of in-stream online video ads are watched to their midpoints
display-business-trends-publisher-edition.pdf
64% of brand marketers plan to increase their spending on online video advertising in 2013
Online Evolution: 2013 Marks the Year of Brand Advertising
64% of US marketers plan to increase their spending on online video ads in 2013
Download the 2013 Online Advertising Performance Outlook Report - CMO COUNCIL
Online video ad revenue reached $2.3B in 2012, up 29% from 2011
Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers
Consumers exposed to online pre-roll video ads for a brand are 29.3% more likely to view the brand unfavorably than those no exposed
New native advertising study from Nielsen and Sharethrough shows why choice beats interruption | Sharethrough
Pre-roll online video ads can generate ~2.1% brand lift among users exposed to the ads
Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos
Native online video ads can generate ~82% brand lift among users exposed to the ads
Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos
48% of US mobile users prefer seeing mobile video ads that are related to the content of the video clips being watched
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study
53% of US mobile users are positive or neutral about mobile video advertising
Nearly Two-Thirds of Mobile Phone Video Usage Happens at Home, Providing Cross-Media Opportunities for Marketers, According to IAB Mobile Study
Consumers streaming 20-second video ads watch the full ad 87% of the time
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Search, display, mobile, email, and social media advertising will account for 26% of all advertising spending by 2016
Trends For The B2C CM o To Watch i n 2013
65% of online business-to-consumer marketers use YouTube, compared to 61% for business-to-business
How to win the social media marketing horse race