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    On Facebook in the UK, France and Germany, 32% of a user’s time is spent on the Homepage/News Feed comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness - comScore, Inc  
    Added: 07/18/2012 from comScore Published: 07/18/2012
    60% of U.S. consumers inform friends about sales or special offers via Facebook, similar to Asia-Pacific but higher than the 45% for European consumers Retailers on Facebook should offer deals, not news  
    Added: 03/15/2012 from e-Dialog Published: 03/15/2012
    Asian-Pacific consumers are more likely (40%) to interact with a brand on Facebook if it provides offers, sales or discounts, compared with 35% of U.S. and 21% of European consumers Retailers on Facebook should offer deals, not news  
    Added: 03/15/2012 from e-Dialog Published: 03/15/2012
    40% of European consumers interact with a brand on Facebook only to resolve customer service problems, compared with 22% of Americans and 20% of Asia-Pacific consumers Retailers on Facebook should offer deals, not news  
    Added: 03/15/2012 from e-Dialog Published: 03/15/2012
    42% of U.S. consumers interact with a brand on Facebook because they are already customers, or “feel strongly” about the brand, compared with 35% of Asia-Pacific consumers and 25% of Europeans Retailers on Facebook should offer deals, not news  
    Added: 03/15/2012 from e-Dialog Published: 03/15/2012