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41% of African American moviegoers enjoy dramas, compared to 33% for Hispanics, and 31% for Caucasians
U.S. Moviegoers Can’t Get Enough Action | Nielsen Wire
37% of Hispanic moviegoers enjoy romantic comedies, compared to 25% for African Americans, and 30% for Caucasians
U.S. Moviegoers Can’t Get Enough Action | Nielsen Wire
77% of African American moviegoers enjoy action movies, compared to 61% for Hispanics, and 58% for Caucasians
U.S. Moviegoers Can’t Get Enough Action | Nielsen Wire
67.3% of Asian-American mobile phone subscribers own smartphones, compared to 57.3% for Hispanics, 54.4% of African-Americans, and 44.7% for Caucasians
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S. | Nielsen Wire
17.3% of the Hispanic population is between the ages of 25 and 34, compared to 11.8% of the Caucasian population
Nielsen | State of the Hispanic Consumer: The Hispanic Market Imperative
17.1% of the Hispanic population is between the ages of 15 and 24, compared to 12.6% of the Caucasian population
Nielsen | State of the Hispanic Consumer: The Hispanic Market Imperative
Hispanics spend 20% more time watching video on their smartphones than Caucasians
Young, Mobile and Growing: The State of U.S. Hispanic Consumers | Nielsen Wire
Hispanics spend 68% more time watching video online than Caucasians
Young, Mobile and Growing: The State of U.S. Hispanic Consumers | Nielsen Wire
79% of U.S. social media users are white, 12% are Hispanic, and 10% are African American
State of the Media: U.S. Digital Consumer Report, Q3-Q4 2011
60% of Asians in the U.S. use smartphones, compared to 50% of Hispanics, 48% of African Americans and 39% of Whites
Nielsen: 2011 U.S. Media Universe
33% of white women in the U.S. have a smartphone, less than Hispanics (65%), African Americans (61%) and Asians (61%)
Nielsen | Women of Tomorrow: U.S. Multicultural Insights