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30% of U.K. consumers between the ages of 15 and 34 who make a purchase based on social media made the decision as a result of brand communications, compared to 24% who decided based on friends’ recommendations
British under-35s are more influenced by brands than friends on social networks, says study
87% of Millennials believe companies shouldn’t edit customer feedback by correcting spelling or grammar errors
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
64% of Millennials believe companies should offer more ways to share their opinions
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice