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85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users Value Of A Facebook Fan 2013 | Syncapse
In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of Facebook fans: A fan for life?
38% of people have recommended a brand they "like" or follow on a social network Socialogue: I Like You and Will Follow You Anywhere! | Ipsos
24% of consumers consider the brand recommendations they make in person more meaningful than those they make online News - Press - Jack Morton Worldwide - brand experience agency