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    30% of U.K. consumers between the ages of 15 and 34 who make a purchase based on social media made the decision as a result of brand communications, compared to 24% who decided based on friends’ recommendations British under-35s are more influenced by brands than friends on social networks, says study  
    Added: 02/27/2012 from Decode Marketing Published: 02/27/2012
    The average UK adult talks about brands 78 times per week, which translates into 3.4B brand impressions each week via word of mouth. 94% of those brand conversations take place offline, while only 6% are online 3 Billion Word of Mouth Impressions About Brands Each Week in UK, According to Keller Fay Research « Kellerfay  
    Added: 11/16/2011 from Keller Fay Group Published: 11/08/2011