Refine Your Results:

Topic

  • Attitudes (5)
  • Demographics (4)
  • Behavior (3)
  • Shopper (2)
  • Marketing (1)
  • Price (1)
  • Social Media (1)
  • Brands (1)
  • Mobile Commerce (1)

    • Technology

    General Technologies
  • Search (1)
  • Social Media (1)
  • eCommerce (1)
  • Mobile Internet (1)
  • Smartphone (1)
  • Tablets (1)
  • Mobile (1)

    • Region

    Country
  • USA (5)
    • North America
  • USA (5)

    • Industry

  • Healthcare (1)
  • eCommerce (1)
  • Marketing (1)

    • Consumer

    Status
  • Moms (3)

    • Company

    Source

  • Edelman (3)
  • White Horse (3)
  • Univision (1)

    • Facts Tagged With Word of Mouth

    Subscribe

    1-7 of 7 results

    and:

    38% of Hispanic mobile consumers have searched for product reviews or recommendations on their devices, compared to the U.S. average of 68% HISPANIC IN-STORE MOBILE EXPERIENCE  
    Added: 04/14/2012 from White Horse Published: 04/11/2012
    47.1% of Hispanic consumers who prefer to shop with friends or family members when buying expensive items do so in order to get advice on their purchases HISPANIC IN-STORE MOBILE EXPERIENCE  
    Added: 04/14/2012 from White Horse Published: 04/11/2012
    68.4% of Hispanic consumers prefer to shop with friends or family members when buying expensive items HISPANIC IN-STORE MOBILE EXPERIENCE  
    Added: 04/14/2012 from White Horse Published: 04/11/2012
    57% of Hispanics say friends and family are a primary source of health information, compared to 41% of non-Hispanics Univision's Hispanic Patient Journey Study Identifies Gaps -- from Awareness and Information to Diagnosis and Adherence  
    Added: 02/17/2012 from Univision Published: 02/17/2012
    68% of Hispanic moms trust word-of-mouth conversations related to brands and marketing activities The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    60% of Hispanic moms qualify as word-of-mouth influencers based on their recommending behavior and the size of social networks The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    More than 90% of Hispanic moms consider the recommendation of a family member or a friend as a primary influence in their purchasing decisions The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012