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Facts Tagged With Word of Mouth
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43.4% of back-to-school shoppers base their store choices on coupons, compared to 35.3% for in-store promotions, 31% for advertising inserts, 21.5% for word of mouth, and 19.4% for TV ads Back-to-School Shoppers Slowly Tackling Lists This Summer
62% of marketers in the US, UK, and Canada are satisfied with the business value of their word-of-mouth marketing campaigns Twitter Marketers Are Still Looking For Answers | Forrester Blogs
72% of marketers do not recognize and leverage customer referral value The Loyalty Divide | Loyalty360.org
In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of Facebook fans: A fan for life?
38% of people have recommended a brand they "like" or follow on a social network Socialogue: I Like You and Will Follow You Anywhere! | Ipsos