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    68% of Hispanic moms trust word-of-mouth conversations related to brands and marketing activities The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    60% of Hispanic moms qualify as word-of-mouth influencers based on their recommending behavior and the size of social networks The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    More than 90% of Hispanic moms consider the recommendation of a family member or a friend as a primary influence in their purchasing decisions The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012