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    "There certainly is a discoverability challenge with mobile, and we're hoping to let our core gamers know that our games are going to be available on the iPhone and iPad, and maybe they'll tell their friends and help us with some discoverability" - Firaxis Games founder Sid Meier Sid Meier: We must not forget the value of the core gamer | GamesIndustry International  
    Added: 05/15/2013 from GameIndustry International Published: 05/14/2013
    72% of marketers do not recognize and leverage customer referral value The Loyalty Divide | Loyalty360.org  
    Added: 03/27/2013 from Loyalty360 Published: 03/27/2013
    In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of Facebook fans: A fan for life?  
    Added: 06/10/2012 from Ehrenberg-Bass Institute Published: 05/31/2012
    Share of choice rises by 35.3% when consumers are exposed to both professional content and user-generated product video comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness - comScore, Inc  
    Added: 04/02/2012 from comScore Published: 03/28/2012
    A one-star increase in Yelp rating leads to a 5-9% increase in revenue Reviews, Reputation, and Revenue: The Case of Yelp.com  
    Added: 10/12/2011 from Harvard Business Review Published: 09/16/2011