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"There certainly is a discoverability challenge with mobile, and we're hoping to let our core gamers know that our games are going to be available on the iPhone and iPad, and maybe they'll tell their friends and help us with some discoverability" - Firaxis Games founder Sid Meier Sid Meier: We must not forget the value of the core gamer | GamesIndustry International
72% of marketers do not recognize and leverage customer referral value The Loyalty Divide | Loyalty360.org
In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of Facebook fans: A fan for life?
Share of choice rises by 35.3% when consumers are exposed to both professional content and user-generated product video comScore Study Finds Professionally-Produced Video Content And User-Generated Product Videos Exhibit Strong Synergy in Driving Sales Effectiveness - comScore, Inc