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Facts Tagged With Word of Mouth
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11% of U.K. online consumers aged 18-34 have taken purchasing advice from friends and family on social media sites
Top 4 lessons for online retailers, 2,000 consumers say it like it is. | eccomplished
50% of Millennials use mobile devices to research products and read user reviews, compared to 21% of non-Millennials
bcg.perspectives - The Millennial Consumer
60% of Millennials rate products and services online, compared to 46% of non-Millennials
bcg.perspectives - The Millennial Consumer
19% of British 18-24-year-olds would publicly complain to their friends on Twitter or Facebook about a company from which they received excessive advertising messages
Upstream Research: British and American Consumers Warn of Backlash against Feared Facebook Advertising Plans
30% of U.K. consumers between the ages of 15 and 34 who make a purchase based on social media made the decision as a result of brand communications, compared to 24% who decided based on friends’ recommendations
British under-35s are more influenced by brands than friends on social networks, says study