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24% of consumers consider the brand recommendations they make in person more meaningful than those they make online
News - Press - Jack Morton Worldwide - brand experience agency
64% of U.S. consumers aged 18-25 learn about products from friends and family from whom they seek information, compared to 63% of 26-42-year-olds, and 68% for 43-62-year-olds
News - Press - Jack Morton Worldwide - brand experience agency
36% of U.S. consumers learn about brands by observing other people use them, compared to 47% in Brazil, 44% in China, and 46% in India
News - Press - Jack Morton Worldwide - brand experience agency
49% of U.S. consumers say friends and family are their top source of brand awareness, up from 43% in 2009
News - Press - Jack Morton Worldwide - brand experience agency