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67% of consumers in sub-Saharan Africa are likely to tell others about new products they purchase
Where in the World is Innovation?
60% of Russian men who shop for food, household, and personal care products collect related information and opinions for reference before shopping
Russian Men Go Shopping
Women are 25% more likely than men to rely on friends or family for advice on personal finance matters
10 Things to Know About Today’s Female Consumer
43% of consumers are more likely to buy a new product when learning about it on social media
A Multi-Mix Media Approach Drives New Product Awareness | Nielsen Wire
77% of consumers are more likely to buy a new product when learning about it from friends or family
A Multi-Mix Media Approach Drives New Product Awareness | Nielsen Wire
31% of moviegoers discuss movies on social media sites, up from 27% in 2010
Spoiler Alert: Mobile Moviegoers are the Biggest Movie Enthusiasts | Nielsen Wire
85% of Chinese online consumers regularly use social media to share their experiences with online purchases
Winning At E-Commerce in China | Nielsen Wire