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57% of social media advertising spending is on Facebook, compared to 13% for YouTube, and 1% for Twitter Technorati Media 2013 Digital Influence Report
91% of brand marketers who advertise on social media maintain a presence on Facebook, compared to 85% for Twitter, and 73% for YouTube Technorati Media 2013 Digital Influence Report
89% of agencies plan to use Facebook in 2012, followed by Twitter (39%), YouTube (36%), LinkedIn (21%) and Google Plus (18%) STRATA Survey: Ad Spending Climbs; Digital Hits Plateau?