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33% of the top performing ad campaigns on YouTube are
under 30 seconds long, 28% are between 60 and 90 seconds, 17% are between 120 and 180 seconds, and 11% are over 180 seconds
Using Digital Market Intelligence to Drive Multi–Channel Success
YouTube ad campaigns deployed between 2am and 3am Eastern Time achieve the highest engagement of any 1-hour timeslot
Using Digital Market Intelligence to Drive Multi–Channel Success
68% of YouTube ad campaigns were deployed between
11am and 7pm Eastern Time
Using Digital Market Intelligence to Drive Multi–Channel Success