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129M Americans visited YouTube in March 2013, for an average of 2 hours 2 minutes
March 2013: Top Education
124M consumers use YouTube each month, for an average of 1 hour 57 minutes
January 2013: Top U.S. Entertainment Sites and Web Brands
US YouTube users spend an average of 1 hour 44 minutes per month on the site, up from 1 hour 34 minutes in March 2012
Nielsen: Facebook Users Spending 30 Minutes Less There Now Than 6 Months Ago
31% of African-American adults watch online video content and 48% of African-American viewers' time spent is on YouTube alone
African-American Millenials Consume Less TV Than Their Boomer Elders | Nielsen Wire
Vevo's YouTube channel accounts for 694.9MM views per month, compared to 430MM for Machinima, 173MM for WMG, 93.6MM for Maker, and 79.8MM for Fullscreen
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
Vevo's YouTube channel attracts 41.4MM unique viewers per month, compared to 22.9MM for WMG, 17.6MM for Machinima, 12.5MM for Fullscreen, and 9.7MM for Maker
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
Over 50% of viewers of YouTube's top 5 channels are under 35
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
Maker's YouTube channel attracts 9.7MM unique viewers per month, with each viewing an average of 10 videos
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
62.6% of Machinima's YouTube viewers are male, compared ~50% for the average YouTube channel
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
YouTube visitors view 16B videos per month
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire
YouTube attracts 136MM unique viewers per month
Top Five YouTube Partner Channels Drive Nearly 1.5 Billion Monthly Streams | Nielsen Wire