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50% of U.S. online males 24 and under bought virtual goods in 2011, compared to 15% of females of the same age Virtual Goods Spending Topped $2 Billion In U.S. In 2011 | Frank N. Magid Associates, Inc.
30% of U.K. consumers between the ages of 15 and 34 who make a purchase based on social media made the decision as a result of brand communications, compared to 24% who decided based on friends’ recommendations British under-35s are more influenced by brands than friends on social networks, says study