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65% of the U.K. online population use Facebook, followed by YouTube (50%), Twitter (23%), Windows Live (14%), LinkedIn (13%), Google + (12%) and Spotify (10%) 47% of UK online population don't like targeted ads based on social media activity
Pinterest drives more referral traffic than Google+, YouTube and LinkedIn combined Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined
89% of agencies plan to use Facebook in 2012, followed by Twitter (39%), YouTube (36%), LinkedIn (21%) and Google Plus (18%) STRATA Survey: Ad Spending Climbs; Digital Hits Plateau?